The Story

Summer 2024

The idea was born from two of us, students who refused to accept a life we didn’t choose. Determined to create our own path, we set out to lay the foundation for what we now know as Orinty Clothing.

We didn’t waste any time. The day after coming up with the idea, we jumped right into action. We bought the name and domain. Then, we carefully designed our website, changing it over 100 times as we brainstormed our first collection. It consisted of three tees, each representing a stage of success. The first design showed a gas station worker, lost in life and unsure of his direction. The second tee was inspired by the idea of overcoming struggles, featuring a man boxing his demons alone, symbolizing the effort to work hard and push forward. The third tee depicted a man standing on the balcony of his private villa, gazing over the horizon, representing the achievement of success.

But we quickly realized that success doesn’t come easy. Entering unfamiliar territory, we found designing much harder than we expected. Doubt started to creep in, and we began comparing ourselves to big brands. With no experience to guide us, we felt lost and seriously considered quitting.

Still, we believed in one thing: if we could scrape together enough of a budget, we could make this happen. So, we hustled. We tried dropshipping, SMMA, trading, social media, affiliate marketing, and reselling. We failed at all of them. We hit rock bottom, completely broke, and unsure of how to move forward. Desperate, we made a reckless decision: we tried gambling, betting on football. We lost money and found ourselves at our lowest point.

That moment was a wake-up call. We realized that if we didn’t fully commit, the dream of Orinty would never come to life. So, we decided to change. We gave up our bad habits, dropped all other side hustles, and focused completely on the brand. With a tight budget, we started designing, sampling, and even quit our jobs to pursue this dream.

But the pressure started building. One of us burned out and needed a break, taking two months off from the brand. With only two of us left, we kept pushing to keep the dream alive. Eventually, the third member found clarity and decided to rejoin the team. We welcomed him back without hesitation.

Through all of this, we learned a powerful lesson: everyone wants the view, but few are willing to climb the mountain to see it.

Made for doers

Fuelled by dreamers